Igår länkade vi till Leif Erixells debattartikel om onödig engelska i tidskriften Resumé. Julian Stubbs, mannen bakom "Stockholm - the capital of Scandinavia" och "Sigtuna - where Sweden begins", har uppenbart ansett sig vara apostroferad och känt sig tvingad att gå i svaromål. Vi citerar hans inlägg in extenso:

"Sorry this reply is in English - but there again maybe it's only appropriate.

I've been responsible for some of the so called anglification in Sweden: Stockholm The Capital of Scandinavia, Sigtuna where Sweden begins and Airport City Stockholm.

One of the things that makes Sweden's economy so successful is the high comfort level here that people have speaking and working in other languages – most notably English. It's a powerful advantage the economy has over other international economies. Added to this all the projects I've been involved with, that have used English, have one simple component in the brief that led us to using English in the campaign or positioning. It was the fact that the audience was international and not just Swedish. Horses for courses– as we say in England.

Language is a special, wonderful thing. But it is also fluid and constantly evolving by the inclusion of words and phrases from other languages that normally make it all the richer. Although it might drive some navel gazing little Englanders berserk (an English word I might add adapted from the Swedish 'besökare' by the way) English especially has been much improved by the inclusion of foreign language (not sure about the Americanism 'awesome' however).

Anyway, before criticizing (American spelling of criticising used to placate American readers after my reference to awesome above) maybe Leif, the writer from Dreamforce – or should I say 'Drömtvingar' (sorry google translation used) should dig into the briefs a little more.

And when is Resumé going to do more stuff in English?"

(Denna nätdagbok är knuten till nätverket Språkförsvaret)